Turning Complex Products into Clear Strategy and Scalable Growth
I help ad tech, media, and SaaS organizations define who their products are for, what problems they solve, and how to translate that story into measurable growth across product, marketing, sales, and operations.
Melissa Stock
Principal & Strategist
I help ad tech, media, and SaaS organizations clarify product strategy, align execution, and build measurable growth systems. With an MBA and hands-on experience in AI-informed frameworks, I bring both strategic vision and operational rigor. My career spans leadership roles in ad tech, media, and health tech, where I’ve led productization initiatives, technology integrations, and team alignment programs. I thrive in environments that require clear thinking, disciplined execution, and measurable results — turning complex challenges into actionable, scalable solutions.
How I Work
Technology alone doesn’t create growth — alignment, clarity, and measurable systems do. I partner with teams to move from fragmented ideas and tactics to cohesive, repeatable frameworks that guide product decisions, GTM strategy, and cross-functional execution. Using AI-informed frameworks and scalable systems, I accelerate decision-making, ensure consistency, and validate impact.
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Who your product is for and why it matters.
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Clear, repeatable, measurable strategies.
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Frameworks that validate decisions and accelerate scaling.
I work with teams to align strategy, streamline execution, and build systems that scale. Whether as a consultant, contractor, or fractional strategist, I help organizations move from fragmented ideas to measurable growth.
Reach Out If:
You need clarity on product positioning or GTM strategy.
Your team is struggling to align across product, marketing, sales, and operations.
You want measurable frameworks and KPIs to guide decision-making.
You’re exploring fractional or advisory support to accelerate growth.
