Webatix Engagement

MJS Digital Strategy's collaboration with Webatix aimed to address unique challenges and boost brand awareness and product sales.

  • Webatix faced the challenge of limited brand awareness and the need to increase product sales in a competitive industry.

  • MJS Digital Strategy initiated a comprehensive approach to meet Webatix's objectives:

    Digital Marketing:

    Tailored digital marketing strategies, including targeted campaigns and content marketing.

    Branding:

    Developed a captivating brand strategy with visually appealing design elements.

    Product Strategy:

    Worked on enhancing product strategies and aligning them with market demands.

  • MJS Digital Strategy closely collaborated with Webatix over 2 months to execute the strategies effectively.

  • The efforts produced remarkable outcomes:

    Brand Awareness:

    Webatix experienced a significant increase in brand awareness, with a [specific percentage] rise in website traffic.

    Industry Thought Leadership:

    Webatix gained recognition as an industry thought leader.

Project Highlight

Rollerblade, a Webatix project, bridges the gap between WordPress professionals and clients using innovative software.

In this example, our challenge was to present this project effectively at an industry conference.

  • Unique Perspective:

    We collaborated with CEO Larry Kokoszka to uncover his unique perspective on Rollerblade. This involved delving into his personal journey and experiences, revealing the driving force behind the software.

    Compelling Storyline:

    We helped Larry construct a narrative that highlighted his journey, the challenges he faced, and the inspiration that led to Rollerblade's creation.

    Presentation Preparation:

    We coached and guided Larry to effectively communicate his story at Word Camp Denver. This included refining speaking skills, enhancing visual aids, and ensuring a captivating delivery.

  • Accolades and Recognition:

    Larry's presentation received enthusiastic accolades from event coordinators and attendees. His storytelling left a lasting impact, resonating with the audience and showcasing Rollerblade as a unique solution.

    Brand Recognition:

    Rollerblade gained heightened brand recognition. Larry's story conveyed the project's vision, values, and problem-solving capabilities, strengthening its identity.

    Product Interest:

    Larry's narrative engaged the audience and generated interest in the Rollerblade software. Attendees were intrigued by the innovative approach and potential benefits.

    Thought Leadership:

    Larry's presentation established him as a thought leader in the WordPress community. His unique perspective and the Rollerblade project were now associated with innovative thinking.

  • This case study shows the power of storytelling in brand recognition, product interest, and thought leadership. By leveraging Larry's personal journey and experiences, Rollerblade succeeded at the conference.

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